Wonderwool

I'm home now from my trip to Wonderwool Wales and time to catch up with my much neglected blog.

This was my fourth year as an exhibitor and I've learn a lot in that time, mainly about improving the presentation of my stand. It's always great to look round the other stands and see what other people are doing that could inspire me to try for myself. Over the years the show has got busier for me, so whatever I'm doing must be working. I do enjoy meeting the customers and I love chatting, as anyone who has been to my stand will know! This year I had conversations on subjects as diverse as the design process to the plot of the Walking Dead. Be warned though - if you start talking about Star Trek you may never get away!  

One area I'm trying to expand is the range of pattern support available, especially as my yarn is mainly worsted weight and there aren't a lot of commercial patterns for that weight in the UK. My bolero is still going well and I'm soon to add a waistcoat with side vents - I'm having some issues with the shoulder shaping, so it's taking a bit longer than I had hoped, but it shouldn't be too much longer now.    

On the crochet side, Valerie Bracegirdle (agrarianartisan on Ravelry) has used my yarn for some of her designs and she has let me have a scarf pattern to distribute. It has proved very poplar and I had it on display at Wonderwool. I used one of my packs of five x 20g skeins to make the sample and was very pleased - it's a quick and easy make, but the tassels just give it a little some thing extra. I sold out of the "blue to green" colorway I had used pretty quickly, but will be dyeing some more!

My next big show is Yarndale in September, which feels like a long way away, but isn't!

Spring Shows

Since I last posted I've had two shows - Wonderwool Wales and Iknit Fandango and I've now got time to pause and reflect.

Wonderwool last year was a little quiet, for everyone and not just me, so it made me think about what I could do to enhance my display and make my stand more attractive. I sketched out some plans on the back of the proverbial envelope and the end result was that I invested in some gridwall panels so that the yarn is hanging up rather than just being stacked in baskets, devised some better labeling, made some samples and added some props to make the stand more "homely" like a rug and some chairs to make it more inviting as a space to step into. Unfortunately I forgot to take my camera with me, so I couldn't add a picture here of the  finished effect, but I had my best level of sales yet at the show, so it must have been effective! I stayed at an absolutely delightful B&B too, so the whole weekend was a pleasure and I'm looking forward to next year already.

Just a few weeks later came Iknit Fandango in central London and after some intensive dyeing, I was ready for that! I did remember my camera this time, so here's a few pictures of the stand.

  
The venue was great - it had a glass roof and so much natural light, ideal for seeing the yarn and so many customers commented on it. It could have been a little busier from a sales point of view, but I loved being able to come in on the train and as it was fairly local to me, I met up with so many people I knew already from my Guild group, farmers markets and customers who had been to Unravel in February, so the weekend was as much social as business!

My next show isn't until Yarndale in September, so I can draw breath a bit now, although I do have some orders and my yarn club dyeing to do. It will be nice to do some knitting and crochet of my own too - I started a CAL on ravelry and have only done three motifs so far while other people have finished!

 

January review

I can't believe how quickly January has gone by and it has been a great month, largely down to the Waltham Abbey Wool show, which took place on the 19th at the Mariott Hotel, only twenty minutes drive from home. It was a new show and I was wondering how things were going to go, there's always that feeling as you're all set up and the doors are about to open "will anyone come?" Anyway I needn't have worried - there were queues of people waiting and it stayed busy all day until we closed at 4pm. I don't know what possessed me to think that high heeled boots were a good footwear choice and I should have taken more yarn, but it was a great day and I came home having sold loads, taken orders and met very pleasant people. Let's hope it becomes a regular feature on the show calendar.

I'm not going to Fibre East this July. It was just too quiet last year, so I thought I'd give it a break and think about it again next year. I've been accepted for Wonderwool though and am planning my dyeing schedule for that, plus I'm going to apply for Yarndale in September. I take my yarns to St Albans every month too.

I had my new colors at Waltham Abbey, amber, slate and claret, with slate proving the most popular. I though claret would go first and amber is my favourite - which just goes to show that my own opinion isn't the most reliable guide!

  
I had a busy day at St Alban's market on the 12th and a non-busy wet day at Harpenden to finish the month on the 26th. Let's hope it finally stops raining in February. I'm at Artisans of Ware tomorrow, which is indoors, Yay! I don't know if it will be busy or not, but it's always a pleasant day and I'll take some knitting with me.

After that, I'm at St Albans again on the 9th.

August update

I've just signed up for my first CAL (crochet along) on Ravelry. The pattern ( www.ravelry.com/patterns/library/simple-circles-scarf ) is a lovely scarf designed by the talented Valerie Bracegirdle and she used mini skeins of my yarn for her prototype. I've got one and a half skeins of Silver Berries in my stash for personal use, so I thought I'd join in, expand my crochet skills and make something nice for myself.

Here's the yarn:

I'm starting to think about my September (and beyond) markets and am getting autumn/winter stuff on the needles. I've got a new yarn for this season, which is a nice and bright space-dyed wool-acrylic mix in three colorways. I've used a chevron design again (my favourite!) and I'm pretty pleased with the result:

 

The colors remind me of liquorice allsorts - my favourite sweet - and the scarves will be going out starting with my October markets. 

 

I'm starting a new market this year in Ware, the Artisans of Ware craft fairs, which begin for me on  6th October. It looks like a great venue - indoors too, yay! I went to a college in Ware for a while and it's a nice town, not too far from me. September at St. Albans is my first though on the 8th. I've been off for a couple of months and it will be nice to get back - fingers crossed for dry weather. 

 

I've taken the plunge and joined Facebook too www.facebook.com/WillowKnits so there's another way to keep in touch with people.

 

Fibre East 2013

I'm just begining to recover from a busy weekend at Fibre East. The bags are unpacked and the banking is done, so it's time to review.

Firstly, I like the new venue as I can drive there in just under an hour and so didn't need to stay over and it was easy to find and park etc. I was in one of the marquees, but as they were on hard standing there was no tramping about in mud and there was penty of room for everyone to get round and see the stands. There was heavy rain overnight on the Saturday and some water did run through, but I and the people nearby had the put everything up off the ground or in plastic storage boxes, so no damage. Other weren't so lucky and had stuff in cardboard get damp.

I set up on the Friday afternoon, so I wouldn't be in a rush on Saturday morning and would be all ready for the customers when the show opened.  The only thing that struck me was that there were many different rooms and it did take a while for everyone to filter through and I'm not sure that everyone got round it all. My sales were actually down on last year by about a third, which is of course the bottom line and I was a bit disappointed. I did think that I would be up on last year as the weather was so bad then that people must have been put off attending. Saturday was busier than Sunday by a long way. Many of the other traders I spoke to had the same experience.

It must be difficult to find a venue where you can get so many traders under one roof though as at Wonderwool Wales and I think people will get more used to the school's setup for next year.

However, I don't want to sound as if it was a negative experience - I enjoyed the weekend, met some great people, stallholders as well as customers, and was very impressed with the efficiency and good humour of the stewards, not to mention the bathroom facilities!   

Here's some pictures of my stand and I've added the bolero pattern to my Ravelry store (I'm AnneWillow there):

July update

July already and I'm getting ready for a weekend away in Derby for the Knitting and Crochet Guild convention and AGM. It should be most enjoyable - workshops, talks, a show and tell and plenty of knitting and crochet chat, all in a plush hotel. I would have liked a pool too, to get a swim in before breakfast, but that's just me being picky!

Then in two weeks' time, there's Fibre East. With the change of venue, I can now commute from home in under an hour, so no need to stay over anywhere. Both hotels in the nearest town had terrible reviews on tripadvisor, and I mean terrible - you'd be better off sleeping in the car than staying there -  so I think I've dodged a bullet! I've been dyeing plenty and have just got one more colour to go. As ever I would like to have done more, but I think you just have to stop and make do with what you have. No-one will know what I haven't brought anyway.

I'm taking a new colour, Storm, that went well at Wonderwool, picured here. One skein is in the Etsy shop and I've got four more of a new dyelot to take with me to Fibre East.

There's been a lot of talk on Ravelry about theft at shows, both of stock (yarn and kits) and even a display shawl. I know people will steal anything, but it's very hard on small businesses where losses have a high impact on profit and it seems very personal. I know I'll be keeping an eagle eye on my yarn. From doing the markets, you do get a "nose" for people who don't seem "right". I always make sure I engage with them as soon as they come to the stand and never leave them unattended. They usually get the message and clear off. I had a scarf stolen at St. Alban's a few years ago, when I did let myself get distracted by another customer - never again! I started my working life in Selfridges department store and the training I got there has always stood me in good stead.    

And, yes, even as late as the seventies, it was pretty much like the TV show!

Busy again - into May

Well, I still feel tired after Wonderwool, but am now getting back to normal. The next focus is Fibre East in July. I didn't apply for Woolfest (june), but might consider it next for year.

The yarn I had left is mainly in my Etsy shop now, with a smaller amount kept to take to Farmers' markets. I've got to order some more yarn and have a list of colours that I want to dye. It's funny how the colors that sell well online or in other areas didn't go at wonderwool, but others that I thought may stick went straight away. I was pleased that the new lace-weight yarn seemed popular and I'll be ordering some more in time for Fibre East.

Since getting back I've had several online orders and a busy morning at St. Alban's Farmers market yesterday - my bank manager will be pleased!

Fibre East is at a new (indoor!) venue this year and will be near enough for me to commute from home, which will be great. Nice as it is to stay in a hotel etc. nothing beats your own bed for a good night's sleep.      

Starting 2013

A rather belated Happy New Year to all  - I can't believe we're already nearly half way through January - it feels as if the Christmas celebrations are only just finished!

I'm back doing some dyeing again and have added some laceweight silk yarn to my range. It takes the dye slightly differently from the heavier weights and tends to come out a couple of shades lighter, but I'm pleased with the results so far. I've donated one skein to Bianca Boonstra in the Netherlands, who is writing a book of shawl patterns and wanted yarn for the samples. I'm looking forward to seeing it made up - the book should be published later on this year, but I think there will be some sneak peaks on Ravelry. I've got just got one skein for sale at the moment - 123g of winter berries, pictured on the right in my etsy mini.

I've got my first Farmers' market of the year at St. Alban's on Sunday - unfortunately snow is forecast, so i don't know if it will be busy, but I'll get the thermals and heavy boots on and give it a go!