Well, Wonderwool was quieter on the sales front than I had hoped, but otherwise a good weekend. Several customers from last year came back to buy more and I found I had given out all the leaflets I had brought with me, so as a publicity exercise it was good - since coming back I've had more likes on my facebook page and my yarn club sign-ups have been going well.
I think I really need to re-vamp my display and range of products, so I'll be working on that for the remainder of the year. I decided not to go to Fibre East this year and got turned down for Yarndale, so there won't be any more shows to do until 2015. I've started by ordering a vinyl banner with the logo very prominently on it - several people said they had been looking for my stand, but hadn't realised until they were right there and speaking to me, that they had found it!
I'll be investing in some gridwall too, so I can display the stock more effectively. I've been working on some designs for the stand too - sadly pilfering of both stock and samples is becoming a problem at shows and I'll factor in some anti-theft elements to the design.
As for the range of yarn, I'll be trying some silk mix yarns and some different weights. I don't want to move away from silk entirely, as I want to have products that are different from others that are on offer and there are already so many beautiful wools on the market.
The first show of 2015 has already been announced - the Waltham Abbey Wool Show, which will be in mid-January and I've already been contacted by the organisers. It was a new show last year and I found it very successful, plus it's held only 20 minutes drive from my home!
Some of the new yarns I'm considering have arrived - a silk-alpaca mix and a merino-silk mix, both lace-weight - and I'll be starting the dyeing over the next few weeks. Pictures to follow!
In the meantime, as summer appears to have arrived, I went for a lovely walk with my husband last week along the canal/river Lea towpath from Hertford to Ware and through the Hertfordshire countyside. Here's a couple of pictures:
Sunday, 18 May 2014
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